Virtual Glen Arbor Holiday Marketplace 2020
November 7 - December 18
This year, the well attended and anticipated Glen Arbor Holiday Marketplace has gone virtual. Like many events this season being cancelled due to covid-19, the Glen Lake Chamber decided to find a way to hold this shopping event online. “We didn’t want to miss a beat. Whether we pick up the event in person next year or not, we can continue to use the work we’re putting in now and be able to also host it online for years to come,” explains Patricia Widmayer, the event coordinator for the Chamber and owner of Glen Arbor Bed & Breakfast and Cottages.
Mid-Summer, Patricia confirms participating artists with their applications. This year she polled those who would be willing to sign up to do the event online, rather than cancel it all together. “While normally we host 25-30 artists at the Town Hall in person, we’re expecting 15 or more artisans to be able to sell their goods online.” With the help of our already strong event following and marketing, we expect this year to still be a success for all who participate.”
Patricia is working closely with fellow artisan and friend Carol Murray, who is helping with the planning and execution of this event. They have already held an online Workshop for the artists with questions, answers and solutions to help each artist be ready to fulfill orders, some of which were not online previously. They plan to hold another workshop again, later this month.
“We are pleased that hosting this event virtually has motivated some of the artists to take the next step to get their work online, which will not only benefit them this holiday season but for their business from now on.”
The Glen Lake Chamber will be using a Facebook page to post updates and to connect the participating artisans with interested shoppers. Instead of just one day of in-person shopping, this year artisans can reach shoppers for over 1 month. The event will be open and live from November 7th through December 18th. Look for updates on Facebook about the event and details on how to shop: https://www.facebook.com/glenarborholidaymarketplace
Additionally, the Tree Lighting & Caroling, a long-time tradition that takes place in front of the Glen Arbor Township Hall – usually timed with the opening of the Holiday Market preview party Friday evening on Thanksgiving weekend. In light of the Holiday Market being cancelled, plus the impossibility to social distance, we decided it would be fun to make a video to post instead, while cancelling the in-person event. Marketing director and local resident, Raquel Jackson shares, “It’s been necessary to make decisions that impact public events for the concern of keeping everyone safe, but I hated to see this joy-filled tradition not happen. Video was the obvious answer to alternatively host the event. We were so pleased when we reached out to the Glen Lake Church and they agreed to help us make it possible. I love the simplicity of the event and the way it brings all ages, walks of life and even different beliefs, together. It will be awesome to see this holiday tradition bring a bit of love and light in a new way.”
The Glen Lake Chamber will facilitate the purchase of new LED lights to re-decorate the trees that will be strung up by the Glen Lake Fire Department. Plus, members from Glen Lake Church’s worship team will perform carols with the lighting of the tree, while a local will provide professional video support. The Chamber will pre-record the event to post the video on Facebook for all to see. Viewers may tune in to watch the tradition, Thanksgiving weekend.
Graphics and Marketing for the Glen Lake Chamber by Raquel Jackson, Rockwell Art & Design